Introduction Areas Of Expertise Selected List Of Clients Examples Of Specific Techniques/Special Analyses Key Personnel Contact Shifrin Research Contact Steven Harrington

Introduction

• Founded in 1983, Shifrin Research is one of the largest custom survey firms in the U.S.
• We are a full service market research firm. We provide:
  • strategic consultation
  • research design expertise
  • research implementation and control
  • analytic expertise with marketing-oriented implications

What We Offer

• Dedicated involvement of Principal and Senior Researchers

• Complete quality control monitoring

• Marketing overview

• Experience as vital research partner with top U.S. corporations

• Full behind the scenes support team

Areas Of Expertise

Comprehensive experience addressing a full spectrum of marketing needs:

• Brand positioning/strategy development
• Market definition/segmentation
• Attitude and usage studies/tracking research
  
• Concept testing
  
• Product testing
  
• Franchise alienation testing
  
• Optimization - concept and product
  
• Advertising/copy testing
  
• New product research
  
• Customer service/satisfaction studies
  
• Price testing/optimization
  
• Packaging testing
  
• Children's research
  
• Name testing
  
• Legal/claims testing
  
• Promotion testing
  
• Mystery shopping
  
• Domestic and International capabilities
  
• Internet capabilities

Research Approach

• Designs that are actionable with a clear analytic plan for addressing marketing issues. Realistic action standards.

• Common sense/focused approach to testing/interpreting data.

• Recommendations/implications based on real marketing objectives.

• Identification/discrimination between tactical and strategic issues.

Selected List Of Clients

• Autozone
  
• Burger King
  
• Chase Manhattan Bank
  
• Coach
• Colgate
  
• Combe, Inc.
  
• General Motors
  
• Hannaford Brothers
  
• HBO
• HJ Heinz
• Kraft
  
• L'Oreal
  
• MasterCard
• Nabisco Brands
  
• Pepsi Cola
• Pfizer
  
• Reader's Digest
• Schick
  
• Tricon (Pizza Hut, Taco Bell)
  
• Tropicana Beverages

Examples Of Specific Techniques/Special Analyses

• Market Definition/Segmentation

  Identifies and quantifies market segments, based on attitudes and behavior.
  

• Clustering (descriptive models)
  
• Dependency models (CART, CHAID, etc.)

• TURF Analysis

  To understand net incremental appeal of new products/line extensions.

• Conjoint (Trade-Off)

  To optimize concepts/products based on consumer trade-off preferences of variables and features.

• Choice Model

  Trade-off based on consumer choice modeling. We also offer share simulators created from choice model tests.

• Problem Detection Technique

  To identify and prioritize problem areas or gaps in the marketplace by determining extent, frequency and bothersomeness of problems.

• T-Scope Testing For On Shelf Package Visibility

  Use of timed exposures to measure impact of package changes on shelf visibility.
  Shifrin Research owns their own T-Scope timers.

• Statistical

  • Regression/correlation analyses

  • Perceptual mapping

  • Conjoint/Choice Model

  • Predictive Equations

  • Brand Equity Modeling

  • Van Westendorp Price Optimization Model

  • Clustering (descriptive) and predictive segmentation models (CART, CHAID, etc.)

  • Customer satisfaction models

Key Personnel

Shifrin Research has an experienced senior staff. Key personnel have, on average, 10 years tenure at Shifrin as well as prior experience in other research companies and corporations.

• Senior and tenured project staff

• Complete and sophisticated graphics capabilities

• Field supervision, quality control experts

Contact Shifrin Research

If you are interested in specific research designs

For general questions

If you are looking for employment opportunities

Contact Steven Harrington

Shifrin Research, Inc.
Suite 1001
10 East 21st Street
New York, NY 10010
(212) 473-4050